Jordan Brand officially announced their 25th Aniversary AIR JORDAN 2010 shoe today after months of rumors and speculation on second sneaker to come after Jordan ended their numbered legacy series with the Air Jordan XX3.
The sneaker celebrates a quarter-century of innovative design and genre-inspiring style, Jordan Brand created the AIR JORDAN 2010 to pay respect to the legacy of Michael Jordan in basketball while passing on the heritage of the sport to the talented Team Jordan athletes, such as Dwyane Wade, who will be the first to debut the AIR JORDAN 2010 during the 2010 NBA All Star Game.
Acclaimed shoe designers Tinker Hatfield, Vice President of Special Projects/Design for NIKE and Michael Jordan teamed up with Jordan Brands new Creative Director Mark Smith, to design the AIR JORDAN 2010. The sneaker takes the literal interpretation of Jordan’s ability to see through his opponents by creating the Brand’s first see-through performance basketball shoe featuring a unique transparent thermoplastic urethane (TPU) window.
To assist all basketball players’ game while wearing the shoe, Hatfield and Smith also designed the AIR JORDAN 2010 with a revolutionary new concept to performance basketball footwear – a layered toe construction that has an independent forefoot support cover. This innovative design technique allows the AIR JORDAN 2010 to mimic an actual foot’s flexibility and movement without being restricted by the shoe’s structures, assisting in a player’s ability to be more agile in the game.
Jordan Brand launches the AIR JORDAN 2010 nationwide on Saturday, February 13, 2010 for a suggested retail price of $170.
